Be not only future-aware

but also TOMORROW READY

Turn uncertainty into strategic advantage.

We focus on applied strategic foresight to create a future of choice over a future of constraint

by + by, led by Sabrina Sullivan, equips individuals and organization with the foresight, tools, and strategies to confidently navigate your future, ensuring that they're not just reactive, but proactively shaping their tomorrow.

We help leaders and institutions embed foresight as a practice—through advisory, training, and games that turn anticipation and imagination into disciplined action.

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Book Sabrina to Speak

INVITED TO STAGES & COMMUNITIES ACROSS THE GLOBE

SxSW

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Dubai Futures Forum

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CPA ONE Conference

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Copenhagen Institute for Futures Studies

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Inventures

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mesh

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YYC Innovation Week

SxSW • Dubai Futures Forum • CPA ONE Conference • Copenhagen Institute for Futures Studies • Inventures • mesh • YYC Innovation Week

How we help…

ADVISORY

Navigate uncertainty, align decisions, install foresight rhythms

TRAINING & DEVELOPMENT

Learning cohorts and custom exec-ed to build foresightful leaders

GAMES & SIMULATIONS

Learn, anticipate and build strategy through play: Leaders for Humanity and Foresight / Serious Games

IMMERSIVE EXPERIENCES

Pop-up labs, retreats, foresight-in-residence, in-house apprenticeship and activations

“In dealing with the future . . . it is more important to be imaginative and insightful than to be one hundred percent ‘right’.”

– Jane McGonigal, “Imaginable: How to See the Future Coming and Feel Ready for Anything — Even Things that Seem Impossible Today”

PROGRAMS + INITIATIVES

  • Leaders for Humanity

    A game and platform helping leaders meet uncertainty with imagination, foresight, and human-centred strategy.

    Explore the Game!

  • The Foresight Spectrum

    No two foresight practitioners blend the same. That’s the point. We’re co-creating a framework through open research, capturing the work and the infrastructure behind foresight, and the diverse practitioners involved.

    Explore the Substack

Join by + by on this journey into the future

We are always excited about the prospect of working with bold organizations and individuals eager to:

  • Understand and prepare for future challenges and opportunities.

  • Engage in strategic foresight and planning.

  • Make informed decisions rooted in proactive thinking and actionable insights.

  • Create a future of choice!

Contact Us